Rankings: YS Jagan stands second position after PM Narendra Modi in social media trends
Prime Minister Narendra Modi and Andhra Pradesh CM YS Jagan Mohan Reddy have been the Trend Setters who have set trends on social media. Between August and October this year, Czech brands released social media (Twitter, YouTube, Google search) trends. Prime Minister Modi topped those trends while YS Jagan finished second. CheckBrands analyzes the online trends of the country’s top 95 politicians and 500 most influential people.
Among them, 2171 trends were recorded under the name of Prime Minister Modi. The Modi atmosphere continued on all social media platforms. Jagan came in second after Modi with nearly 2137 online trends were recorded in his name. West Bengal Chief Minister Mamata Banerjee, Congress leader Rahul Gandhi and Congress chief Sonia Gandhi were next in line.
Check Brand is a company that monitors online trends. The company keeps track of what hashtags are trending at any given time of the day. The company released a report for the period between August and October. The Czech brand examined 100 million online impressions. This is the first report issued by the company.
‘Prime Minister Narendra Modi has aired on all social media trends (Twitter, Google search, wiki, YouTube, etc.). During the August-October quarter, 2171 trends followed Modi’s name. AP CM YS Jagan came next with 2137 trends, “the report said.
In terms of brand score too, Modi topped the list with a score of 70. The brand score is determined on the basis of followers, trends, sentiments, engagement, mentions on social media platforms. Union Home Minister Amit Shah was second with a score of 36.43. In the next places are former Assam CM Tarun Gogoi (31.89), Arunachal CM Pema Khandu (31.89) and UP CM Adityanath (27.03).
Modi is also number one in terms of brand value whose brand value is Rs. 336 crores. The next places are Amit Shah (Rs 335 crore) and Delhi CM Arvind Kejriwal (Rs 328 crore). Brand value is determined based on followers, engagements and trends. The value of anti-comments and anti-sentiments is then reduced from that value. “Despite 25% anti-Modi sentiment, his brand value is highest among the 95 elected politicians,” said Anuj Sayal, managing director of CheckBrand.