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Ministry of RD signs MoU with Flipkart to help empower local businesses and SHGs

The Ministry of Rural Development has signed an MoU with Flipkart to help empower local businesses and self-help groups (SHGs) especially those that are led by women by bringing them into the e-commerce fold.

The partnership is aligned with Deendayal Antyodaya Yojana – National Rural Livelihood Mission- DAY-NRLM’s goal of strengthening the capabilities of rural communities for self-employment and entrepreneurship.

Rural Development and Panchayati Raj Minister Giriraj Singh said that SHGs are the backbone of the rural economy and the government is targeting to enhance their annual income to at least one lakh rupees.

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He said, the government is  identifying and collaborating with all possible partners who can contribute to this cause and partnership between DAY NRLM and Flipkart will help in the process.

The Union Minister said that rural products from SHGs have huge potential of acceptance among the masses in India and abroad and e-commerce platform will prove to be an effective tool to harness it.

Giriraj Shri Singh said that MoU will enable rural women to sell their products to more than 10 crore Flipkart’s customers. Minister of State for Rural Development Sadhvi Niranjan Jyoti was also present on the occasion.


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