Azadi ka Amrit Mohatsav: JK witnesses highest-ever tourist footfall in Nov

Jammu and Kashmir’s tourism department received highest tourist footfall in November this year with one lakh 27 thousand 605 tourists visiting the Union territory in a single month. To attract local and foreign tourists, UT’s tourism department is organizing various roadshows across major cities of the country and raising awareness on tourism-related events, activities, and destinations in J&K.

As part of Azadi ka Amrit Mohatsav, the department organized an iconic week celebration in the last week of October. Performances on Hafiz Nagma, Kalam-e-Khusroo, Kalam-e-Baba Fareed, Qawwali, Baul Sufi folk, Darvish Sufi dance, and Haziri Kathak were part of the programme.

The department is organizing 75 tourism festivals to promote 75 off-beat destinations that will be developed with proper infrastructure and requisite facilities to tap their tourism potential in collaboration with locals, youth clubs, and Panchayati Raj Institutions.

Chief Secretary Dr. Arun Mehta asked the Tourism Department to promote 75 new tourist places by developing comprehensive facilities in an integrated manner. He asked the Department to raise awareness about these places by organizing dedicated travel, trekking-expeditions, mountain bike adventures and stays around the identified sites.