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Anurag Thakur opens India Pavilion at Cannes Film Festival

Information and Broadcasting Minister Anurag Thakur today inaugurated the India Pavilion at Cannes Film Festival. On the occasion, he also unveiled the poster of 53rd International Film Festival of India, IFFI.

Speaking on the occasion, Mr Thakur announced an incentive scheme for audio-visual co-production and shooting of foreign films in India with a cash incentive of up to 30 per cent with a cap of 260 thousand Dollars. He said, in the case of foreign films that will be shot in India, there will be an additional bonus with a cap of 65 thousand Dollars for employing 15 per cent or more manpower in India.

Mr Thakur said, Government of India will do whatever it can to make India the content hub of the world and to make India destination of the world for filmmaking, film production, post-production and AVGC Sector. He extended an open invitation to all to be part of IFFI Goa 2022.

The Minister said, Government of India has started world’s largest film restoration project under the National Film Heritage Mission. He said, as part of this drive, 2200 movies across languages will be restored to their former glory. Mr Thakur said, India and France have come together to celebrate exellence in Cinema and creativity at the 75th Cannes Film Festival.

He said, at Marche Du Film this year India intends to give the global audience a flavour of country’s cinematic excellence, technological prowess, rich culture and illustrious heritage of story telling. The Minister said, this year is very special as India is celebrating 75th years of its Independence as Azadi Ka Amrit Mahotsav, India and France are celebrating 75 years of diplomatic relations and it is the 75th year of Cannes Film Festival. He said, the year is also special as India is the country of Honour at the Marche Du Film.

Expounding the deep social roots of Indian cinema, Mr Thakur said, creativity, excellence, and innovation in Indian cinema has developed hand in hand with sensitive treatment of subjects of social and national importance. He said, while reflecting the values, beliefs and experiences of the Indian people, Indian cinema has also showcased their hopes, dreams and achievements.

The Minister said, while being rooted in Indian culture, the Indian film industry has grown to acquire a universal character. He said, while preserving our age old stories, the Indian film makers are innovating in their art of storytelling through use of technology. Mr Thakur said, Indian cinema is not only the story of a six thousand year old civilisation, not only the story of 1.3 billion tales but also the story of human talent, triumph and the trajectory of New India narrated through the lens.

He said, Indian cinema is undergoing a paradigm shift as over the last few years, the streaming revolution has taken the country by storm and the popularity of digital/ OTT platforms has changed how films are created, distributed and consumed. The Minister said, consumers of global and Indian cinema have more choice than ever before.

During the event, Mr. Thakur along with I&B Secretary Apurva Chandra, Indian Envoy to France Jawed Ashraf and CBFC Chairman Prasoon Joshi, joined an interactive session. Actors Deepika Padukone, R Madhavan, Nawazuddin Siddiqui, Tamannaah Bhatia, Pooja Hegde and Urvashi Rautela, film director Shekhar Kapur, music maestro AR Rahman, singer Mame Khan also participated in the session.

 

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