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GI tagging of Kashmiri saffron: A golden opportunity for International marketing

With the GI tagging of Kashmiri Saffron in the Union Territory of Jammu and Kashmir, the farmers have been able to market their produce on national and international marketing platforms.

This was stated by Director Agriculture Kashmir, Chowdhury Mohammad Iqbal, who today visited India International Kashmir Saffron Trade Centre at Dussu in the Pampore area of south Kashmir’s Pulwama district to take stock of its functioning there.

Speaking on the occasion, the Director of Agriculture expressed satisfaction over the performance of IIKSTC over the period of the last two years. He said, the lab at IIKSTC which the Department uses on trial bases for the last two years has been able to process more than 3000 kgs of fresh saffron flowers from which more than 300 kgs of saffron was harvested. He said the e-auctioning and GI tagging facility has helped our products to reach global markets like Dubai and other international destinations.

Mr Chowdhury said, we are expecting much better results in the coming times and asked the concerned officers to ensure that all the set parameters of quality adhere to every time. He observed that MoU has been made with different global marketing platforms and in coming times, it could be expected that the Kashmiri Saffron will cover more marketing platforms on a global level.

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